Easyjet - Guess Who

Easyjet - Guess Who

Childhood memories of the globally known ‘Guess Who? ’ (a.ka. ‘Who Am I’) game were brought back to life in Toulouse-Blagnac on February 28th, when easyJet created a life-size live version of the popular board game to celebrate the fact that in 10 years the airline had carried 10 million passengers through the southern France airport.

Situated airside, passengers were invited to get involved in a game to guess the 10th million passenger who was hidden in a group of 24 ‘extras’. The rules mimicked the real-life game, so passengers has to ask questions such as “Does he/she have blue eyes? Is he/she wearing a hat?” etc. Those participants who correctly named the mystery passenger after eliminating the impostors were given free flights with easyJet.

After the airport event, the airline put a digital version of the ‘Guess Who’ game online (called Enigme A Bord by easyJet France) for 10 days, which was played over 2,500 times on the first day alone.