Iceland Air - Taste Of Iceland

Iceland Air - Taste Of Iceland

Between March 8 and 12, in cooperation with the ‘Iceland Naturally’ tourist board, Icelandair hosted the ‘A Taste of Iceland ’ event in Boston, one of the airline’s key US cities. The Taste of Iceland event showcased Icelandic music, cuisine and culture at select venues throughout the city during 5 days.

In the 4 days leading to the event, Icelandair created a series of initiatives, such as asking passersby to take photos of the airline’s on-the-ground ‘brand ambassadors’, who took to the streets of Boston as glacial kayakers or wearing Blue Lagoon spa mud maskers. By liking the airline’s Facebook page new followers then had the opportunity to win Icelandair prizes, such as a free trip to Iceland.

Representatives from Icelandair also roamed throughout Boston each day giving away gift certificates to travel on Icelandair and Icelandair merchandise to unsuspecting Bostonians.