Virgin Atlantic - Faberge Easter Egg Hunt

Virgin Atlantic - Faberge Easter Egg Hunt

The Fabergé Big Egg Hunt is an annual event that sees the jewellery firm hide a large amount of huge ‘art’ eggs around New York which together act as a large scale art installation, with entrants from famous designers around the world. Of the 250 eggs on display across five of New York’s boroughs between April 1st and 26th 2014, one egg was designed by Virgin Atlantic, who had been invited to decorate and present its egg as part of the charity event, in what is good fit with Virgin Atlantic’s ‘boutique’ brand image.

The bespoke sculpture, entitled ‘The Frying Lady ’ was specially created by Virgin Atlantic’s in-house design team. The Frying Lady is the vision of Mark Jump, a graphic designer at the airline, whose entry was chosen after an inhouse competition. The egg portraits a playful interpretation of the airline’s famous flying lady, who features on the aircraft’s livery and according to the airline “is inspired by the brand’s adventurous optimism and proud Britishness.”

This year a dedicated smartphone app was created to help participants map and chart the eggs around the city. Once 10 people have virtually ‘checked’ in at an egg, or “cracked” the location, the egg will be added to an interactive map. On April 18th, the full collection of eggs was moved to the Rockefeller Centre for a week-long free public art exhibition were they were up for auction.