Turkish Airlines - Widen Your World Blog

Turkish Airlines - Widen Your World Blog

While a number of airlines have engaging blogs, most contain articles about destinations and travel written by a syndicate of writers, or republished from the inflight magazine.

As airline employees – crew and non-crew alike – are some of the most widely travelled individuals, Turkish Airlines latest effort to add value to the travel experience - and to promote the fact that with 244 destinations it has the largest network of any carrier in the world - is through a ‘crewsourced ’ blog where all the destination tips are added by the staff of the airline.

The Pinterest-style blog , which is published in both Turkish and English, features snippets of regular insights and experiences of the airline’s crew, offering advice on everything from the best places to eat and drink, to the must-see wonders of each destination. The content (still limited in this early phase) can be navigated by either city, author experience or a world map and also features a variety of standalone travel tips.

According to Turkish Airlines, the content strategy entails prioritising the top destinations for the airline, and then asking the volunteers to submit content on their favourite destinations.

On a related note, Scandinavia Airlines until 2012 published its annual print ‘SAS Crew Guide’ - a pocket-sized guidebook consisting of recommendations by SAS cabin crew and pilots in many of the cities served by SAS (which is now available as an app ) - whereas Delta has given some of its cabin crew a camera to document their favourite cities in a series of SiteSeer ‘travelcasts ’ on YouTube.