KLM - CitySelfie

KLM - CitySelfie

Selfies have taken the social media realm by storm over the years and are a phenomenon most popular among young adults. Tools such as Vine and Instagram are commonly privy to these types of posts, while TIME Magazine even built a database to rank the most selfie users per capita, calling it ‘The selfiest cities in the world .’

To capitalize on this phenomenon and the selfie audience, KLM conjured up the ‘CitySelfie ’ contest, wherein competitors take a 20-second selfie video that also displays a 360 degree virtual tour of their favourite local spot in their own city for the chance to win two round-the-world tickets.

All entries are displayed on the KLM microsite in an interactive map of the globe . Applicants are mostly locals who are eager to share their special place in their town, and a jury will judge and decide on a winner after the deadline of June 9th.

The concept is meant to reinforce the notion that locals really do know best when it comes to hot spots and trendy destinations in their city. The local connoisseur shares their sense of pride for their hometown, all the while creating a dialogue between the airline and its global audience.

The hassle-free task, combined with a highly user-friendly website, allowed for an easy entry into the contest and hundreds of applicants have uploaded their videos so far from locations as diverse as Vancouver, Barcelona, Tokyo and Sao Paulo.