S7 Airlines - Catch-a-Plane

S7 Airlines - Catch-a-Plane

Russian low-cost carrier S7 has come up with a novel way to promote its loyalty program and inform its target audience about the airline’s and Oneworld alliance’s destinations. With the help of advertising agency Leo Burnett Moscow, the airline has launched a branded ‘Catch-a-plane ’ app, which allows smartphone users all over the world who have downloaded the app to catch free miles when an S7, BA, Cathay Pacific, Qatar Airways, or any other Oneworld-alliance aircraft passes over. Thanks to a combination of GPS technology and flight timetable, the app keeps track of all S7 and Oneworld alliance plane locations relative to the user. Whenever plane flies over the mile collector’s head, he or she gets free miles. Flyers will be able to use the miles on S7 and other oneworld alliance airlines.

How it works: After indicating the airliner of S7, or any other airline of the oneworld alliance, the app will send a notification with the information on the airliner route. If the participant opens the notification about the flight and clicks the button “Catch a plane”, he/she will get from 1 to 3 miles accrued to his/her account depending on the flight range: up to 3000 km – 1 mile, from 3000 to 4000 km – 2 miles, over 4000 km – 3 miles. Video of the campaign here.

Under the campaign rules a user can catch only one airliner within 10 minutes. A user can also get 1 mile for publishing the app link in his/her Facebook or Twitter profile. The total number of miles available to compete for is 5 million, after which the campaign will expire. Those wanting to participate in the event have to register for S7’s loyalty program.