Hop! - A Not So Ordinary Call

Hop! - A Not So Ordinary Call

HOP! , Air France’s regional low-cost brand, is promoting its low economy fares by exploring a human sentiment that can only be found through face-to-face connection. The carrier’s campaign video, #EnVraiCestMieux , which translates to: “Together is better.”, highlights the importance of intimate and in-person interaction in an age when people can stay in touch easily and remotely and have real-time conversations over the web.

The video, which has generated over 1.5 million views on YouTube within just a month’s time, explores the relationship between friends, a mother and her son, sisters, and family, as they converse over webcam. On one end of the camera, however, is a reconstructed set of the friend or family member’s home all within the confines of a truck parked outside of their loved one’s residence. The element of surprise is revealed when their loved one is called down to the door to accept a parcel and discovers their friend or family member right there in front of them.

The copy reads, “En Ligne C’est Bon,” or “Connected is good,” followed by, “En Vrai C’est Mieux,” or “Together Is Better.” The advert concludes with a splash page of air fares as low as 59 Euros, driving home the tangibility of visiting a loved one, whether planned or even spontaneously.