1 minute read
Iberia - La Nueva Iberia
Iberia - La Nueva Iberia
Between May 20th and 26th, Iberia marketed its new in-flight entertainment system by placing reproductions of it at key points of peak traffic in the streets of Madrid and Barcelona. The airline partnered with media buying company Carat and outdoor kiosk specialist Posterscope to turn some of Posterscope’s interactive kiosks into inflight entertainment systems.
Advertisement
Passersby could interact with the entertainment system as if they were on a plane from Iberia and discover, among other things , the catalogue of movies, TV series, music, games, as well as information about the flight, destination airport or city. Video and images here and here .
The reproductions were placed in a total of 10 bus shelters: five in Madrid and five in Barcelona. The shelters were strategically chosen for their location and high traffic volumes at peak hours and Iberia aimed to generate over 8,000 interactions with the kiosks.
