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WestJet - #HashtagWestjet
WestJet - #HashtagWestjet
Two years ago, late night television show host Jimmy Kimmel popularized ‘mean tweets,’ a segment on the show during which celebrities read mean Twitter comments directed at them. Since its inception, the YouTube videos have generated millions upon millions of views.
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Drawing inspiration from this, WestJet produced its own version of mean tweets wherein its employees read mixed reviews aimed at WestJet’s Twitter account and titled it ‘WestJetters read tweets- Hashtag #WestJet.’
The video was recorded as part of WestJet’s profit sharing event, as WestJet’s model means that each employee, also known as WestJetters, receive portions of the profits twice per year (once in November and again in May). The airline produces videos and debuts them at each of the profit sharing events and then publishes them on YouTube.
Humour seems to be the common theme for WestJet, both past and present, as displayed in this April Fool’s video from 2012.
‘WestJetters read tweets’ was published on May 23rd 2014 and has generated only around 13,000 views so far, despite the potentially viral nature of the video.
