Qantas - Qantas Points Quest

Qantas - Qantas Points Quest

Qantas has launched a Sim City-like virtual town in which members of its frequent flyer program can earn prizes.

The Quest for Qantas Points online game is intended to promote the airline’s ever-broadening ‘Frequent Flyer’ rewards program, which in early August opened its new QantasPoints.com online shopping mall with 16 new retail partners including Apple, eBay, Macy’s and Neiman Marcus. The entirety of the Qantas Loyalty program partners – including banks, hotels, cruise holidays, restaurants and golf – is showcased in this virtual world, where the aim of the game is for members to explore the town and answer questions about ways to earn Qantas frequent flyer points.

“Some members will know the answers to the questions off the top of their head, other members will have to explore the website to find the answers” says Qantas Loyalty’s Chief Marketing Officer Stephanie Tully, “and by completing five questions you’ll be entered into the competition.”

Participants must be a member of the Qantas Frequent Flyer program to earn points. The promotion runs between 18 August and 14 September 2014 and the draw of three prizes of AUD 15,000 Qantas Holiday Vouchers takes place on 22 September 2014. Tully added that the game will also be used in future promotional campaigns with additional prizes up for grabs.

The game was developed by digital media agency RazorFish and can be played through the web browser on any device.