KLM - Cover Greetings

KLM - Cover Greetings

In the past months KLM has also launched several initiatives to surprise passengers with unexpected touches, such as setting up a dedicated ‘Lost & Found’ team at Amsterdam Schiphol Airport that aims to reunite lost items as soon as possible with their legitimate owner via social media.

Furthermore, KLM’s bold #HappyToHelp campaign saw a dedicated team scanning social media during five days for any passenger facing travel woes throughout the world, and respond with real-time answers and support.

In an effort to highlight the sheer diversity of stories of passengers travelling with KLM on a given day, KLM’s latest initiative is called ‘Cover Greetings’ and involved placing a personal message from loved ones who are staying at home to their boyfriend, girlfriend or relative on the headrest of their KLM aircraft seat.

The airline spotted people saying goodbye to their families at the departure gate, then whisked their relatives away to a place where they could decorate a seat cover with their own message. KLM and Amsterdam Schiphol Airport worked together to ensure that the personal message was placed on the right seat in the aircraft.

A moving video showing passengers’ responses has been posted on YouTube (625,000 views) and the video is also played on a large centrally located screen at Amsterdam Schiphol Airport.

Although the stunt took place on a single day, involving passengers from three different flights, KLM says it might develop ‘Cover Greetings’ into a permanent service.