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JetBlue x Zappos - Happiest Travel Day
JetBlue x Zappos - Happiest Travel Day
Last year online retailer Zappos put a positive spin on the notoriously busiest travel day of the year and on Thanksgiving Eve transformed Houston Airport’s baggage claim carousel into a mock Wheel of Fortune-type game. Zappos Roulette let passengers win prizes such as gift certificates, Ugg boots, North Face jackets, Kitchen-Aid mixers, etc. based on whatever prize their luggage landed on.
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This year Zappos joined forces with JetBlue to surprise unsuspecting passengers at JetBlue’s JFK T5 base by creating the ‘Happiest Travel Day.’
The brands took over both departures and arrivals at JetBlue’s T5. In the departure area, the team uncovered personal travel stories of interest from travellers and relayed them to a post-security cheering section that was ready to wow customers with customized cheers, well wishes and Zappos merchandise gift packages. For example, one passenger was wished a happy retirement with handmade signs and cheers.
In arrivals, a baggage belt was transformed into a prize wheel where lucky customers had the chance to win prizes from both JetBlue and Zappos, ranging from everything from slippers to free round-trip flights. Watch passenger reactions unfold here and here.
