Various airlines - Airline Christmas Campaigns

Various airlines - Airline Christmas Campaigns

Each year, airlines are getting more creative in adding a festive touch to every inch of their marketing communications. Initiatives range from videos designed specifically for the time of year to ‘random acts of kindness’ that surprise passengers travelling on and around Christmas. The main objective of these efforts is to create engaging content that goes viral online.

Examples include Delta’s special holiday inflight safety video and Air New Zealand ‘A Very Kiwi Christmas’

Meanwhile, United’s ‘North Pole Fantasy Flight’ is a ‘fantasy flight’ staged by 120 United San Francisco-based employees for children recovering from serious illnesses. The event saw 54 families board a United B747 at a specially designed Gate 82 at SFO, fly for approximately one hour, and then land at the North Pole (a.k.a. SFO Gate 86), where they received gifts from Santa.

Other initiatives such as Air New Zealand’s Christmas Fairy (video ) saw the airline put together some surprises for its passengers and delivering them onboard 11 flights.

On a similar note, Iberia’s ‘Magic In The Air’ (video ) surprised passengers on a flight from Mexico City to Madrid. In mid-flight a ‘live’ video-link appeared on passengers’ IFE screens showing how ‘Santa’ came walking along the top of the fuselage before entering the cabin and hand out presents to all passengers onboard.

For more airline holiday season initiatives, see SimpliFlying’s round up of airline Christmas videos.