Kulula.com - Check in Anywhere

Kulula.com - Check in Anywhere

Noticing how most South Africans are happy booking their flights online but apprehensive when it comes to checkingin online, kulula.com and its agency looked to come up with a creative way of informing people, who were unnecessarily queuing at the airport check-in counters, that it would be much faster and more convenient to rather just skip the queue and check-in online from anywhere, i.e. the comfort of their own home, bed, couch, office, or deck chair.

In the campaign, travellers at Cape Town and Johannesburg airports were surprised by local celebrities Siv Ngesi (actor and comedian) and Jack Parow (rapper) who made an appearance in motorized baths and beds.

Decked out with kulula.com branding, these unexpected check-in locations drove around the crowds at the airport, making a statement about just how easy it can be to check-in with kulula.com.

Comments kulula.com’s ad agency King James: “Selling the idea to kulula.com was actually pretty easy. Most conventional airlines would just put up an instructional message on a poster or banner, but (fortunately for us) kulula.com doesn’t really do normal.”

“So when we told them that we wanted to put their online check-in message on a bath, and then put that bath on wheels, and enable it to move around with a remote control – they were in from the get-go. Convincing an airport to let you drive around in a bed and bath for a couple weeks obviously required a bit more effort.”

Video and images of the campaign here and here .