Amsterdam Schiphol Airport - Go Multinational

Amsterdam Schiphol Airport - Go Multinational

We occassionally feature campaigns from airline-related industries that we feel can provide inspiration for airlines as well. For example, Amsterdam Schiphol Airport’s Go Multinational campaign aims to highlight the large number of business destinations the airport offers through a competition that offered young entrepreneurs the chance to win a popup office for their business at a Schiphol destination of their choice.

To apply for a pop-up office abroad, participants had to write a short pitch to compete for the coveted pop-up office: Four weeks at the destination of their choice, including flights, accommodation, personal assistant and a local advertising campaign.

The campaign website also provides all sorts of useful economic and business data for each destination. Information such as ‘What is the import/export balance for San Francisco?’ and ‘How much does the average resident of Fukuoka have to spend?’ is displayed clearly on the site using infographics.

Around 100 entrepreneurs applied for a chance to venture abroad and the most popular business destinations were New York, San Francisco, London, Berlin and Hong Kong. All submitted pitches were judged by a panel of experts, which included Maarten de Groof (CCO Schiphol Group) and Harm Kreulen (GM KLM Netherlands).

Five finalists were announced on January 8th and include architect agency MLA +, fair trade chocolate brand Tony’s Chocolony, sustainable fish feeding Protix, Lyme disease diagnosis developer Tropicare and furniture design agency Spectrum Design. They will compete against each other in the grand final which will take place on February 4th.