Delta - #DeltaCupContest

Delta - #DeltaCupContest

Delta is one of the most active airlines when it come to teaming up with well-known consumer brands in order to improve the passenger experience. In the past years, Delta has partnered with Westin Hotels (branded pillows and blankets in Business Class) and Porsche (aircraft transfers at US hubs) and has been serving Starbucks coffee on cross-country flights in the U.S. and on its LA – SFO shuttle.

Delta has now extended its partnership with Starbucks to all flights worldwide, saying that “Seeing how well-received the Starbucks coffee was on transcontinental flights in particular, we wanted to extend that to the rest of the network.’’

To promote the new Starbucks service, Delta from Feb. 4 through Feb. 8 ran a social media-based contest on Instagram and Twitter asking travelers “If you could fly anywhere Delta flies and enjoy Starbucks coffee along the way, where would you go?”

Entrants were asked to write their desired destination on a coffee cup and upload a photo to Instagram or Twitter using the hashtag #DeltaCupContest to enter. A winner was selected at random and received a ticket to anywhere Delta flies.

Additionally, Delta has commissioned artists from around the world to create three larger-than-life art installations made solely out of Starbucks cups. The pieces feature famous landmarks and sites of global destinations where Delta and Starbucks “fly together”: London’s Big Ben , Tokyo’s Sensoji Temple and a carnival float in São Paulo . The cup sculptures are on display at Delta‘s New York JFK’s Terminal 4.