Qatar Airways - The FCB Holiday

Qatar Airways - The FCB Holiday

As part of its new 3-year partnership with FC Barcelona, Qatar Airways has launched a new commercial that features FC Barcelona stars Messi, Neymar, Piqué, Iniesta and Suárez. The spot has the players visiting a number of destinations to highlight the airline’s network.

The video spot (nearly 600,000 views on YouTube so far, which is not very much compared to the Turkish Airlines’ spots that starred Messi) is aired in English, Arabic and Catalan and takes a humourous look at the players participating in a number of different activities at each destination.

Accompanied to the Beach Boys hit ‘I get around’, the video begins with Iniesta reading a magazine as a voice comes over the PA system stating: ‘Qatar Airways are proud to welcome on board FC Barcelona and wish you a wonderful holiday.’

The next scene cuts to Neymar and Pique lounging on a beach in matching Hawaian shirts - akin to the traditional colours of Barcelona’s home strip. The advert then cuts to Iniesta and Pique enjoying in the Parisian performance art of mime before moving over to Japan where Messi – depicted as a black belt in karate – waltzes his way through the opposition’s challenges, who are dressed as ninjas. The film ends with the quintet returning from their holidays to Barcelona.

The campaign follows Qatar Airways earlier The Land of FCB video , which was launched 1.5 years ago and earned 5 million views in its first week on YouTube.