Transavia - Billboard Plane

Transavia - Billboard Plane

Dutch low-cost carrier Transavia – a subsidiary of Air France-KLM – has used interactive billboards located at several subway stations in the cities of Amsterdam and Rotterdam to promote its flights to winter destinations.

To let the public at these high-traffic locations experience themselves how quick and convenients it is to fly from Amsterdam and Rotterdam to one of Europe’s popular ski areas – as compared to driving a full day by car – Transavia invited people at several metro stations to virtually fly a plane from Transavia to a European ski region themselves.

Transavia flight attendants were present on location to explain how the interactive billboards – which were equipped with motionsensoring technology – worked. During the campaign, one could see people stretching their arms and turning from left to right, just like kids do when they imagine they are flying. Video here.

“It’s a funny and cute way to playfully travelers flying experience how quickly it is to go by plane skiing,” commented Transavia on the campaign.

The interactive campaign was part of a broader winter sports campaign by Transavia, which also included a large number of regular billboards placed at subway stations in both cities that advertised its low-cost fares.