Jetstar - Love Is In The Air

Jetstar - Love Is In The Air

In early 2013, Jetstar Asia – the Singaporebased low-cost subsidiary of Qantas – has partnered with well-known fengshui master David Tong in a ‘tongue in cheek’ campaign in the run up to Valentine’s Day and Chinese Lunar New Year, saying it wants to offer singles “an escape and a chance to find love at the same time.”

Called ‘Love is in the Zodiac Pair’ , the airline invites singles to log onto the campaign website and complete a simple form that asks for their relationship status and birthday. A personalized feng shui report is then generated, indicating compatible zodiac signs, best inflight seats, travel destination and activities.

For those born in the year of horse, for example, the best match is someone born in the year of the goat. These people should sit in row nine, 19 or 29 and travel to Jakarta from Singapore.

Single fliers can also enter a contest to win a blind date overseas. Jetstar and Tong will pick two lucky singles who have the best matching feng shui, as well as personality traits and descriptions of their ideal date overseas.

At the end of each day of the trip, the winners will be asked to decide whether to continue the date or go home. The trip can last for up to three days and will be recorded and screened on Jetstar’s Youtube channel on March 3.

In the first seven hours after the campaign’s launch, the site had already received more than 5,000 applications.