Malaysia Airlines - Destination Kuala Lumpur

Malaysia Airlines - Destination Kuala Lumpur

To raise awareness about Kuala Lumpur as destination amongst Australians and New Zealanders, Malaysia Airlines has launched a content marketing initiative called ‘Destination Kuala Lumpur’ on YouTube and social media.

The five-part mini-documentary series is shot in the style of a travel television show, following former popular MasterChef Australia contestant Poh Ling Yeow through a trip to Kuala Lumpur. Poh said each episode of the series covers a different part of the journey to bustling Kuala Lumpur – the city where she was born and raised for the first nine years of her life.

The series begin with Poh taking to the skies onboard Malaysia Airlines’ A330-300 (‘Departing Home’ and ‘In the Air’ ), before heading to the city to explore the hawker stalls in the heart of Bukit Bintang (‘Food Capital’) and visit some of the cities’ shopping malls (’Shopping and Luxury’ ). Poh also goes behind the scenes to witness how Malaysia Airlines produces 26,000 satay sticks a day by hand in a tour of their local catering headquarters.

Unsurprisingly, the videos also include plenty of details about the airport and in-flight experience when flying with Malaysia Airlines.

Poh has also created a signature dish will is served on Malaysia Airlines flights departing Australia during the month of February, called ‘Nyonya chicken curry with a roti style croissant’.