Virgin Atlantic & Delta - NY-Lon Lounge Bar

Virgin Atlantic & Delta - NY-lon Lounge Bar

This July, Delta and Virgin Atlantic will celebrate their trans-Atlantic joint venture – which started in January 2014 –with the opening of NY-LON , a swanky lounge and bar at The O2, London’s premier large-scale event and entertainment venue. Delta and Virgin Atlantic are the official airline partners of The O2.

Trendy Manchester-based design agency, LOVE has imagined the modern 6,000 square foot space with clean lines, a midcentury flare and definitive aviation theme. The dramatic entrance features a desk reminiscent of a real airline lounge and departure/arrival board inspired signage.

A large bar area, relaxed seating space and “secret rooms” will accommodate up to 400 guests at once. It will be managed by leading hospitality brand, Levy Restaurants UK, and visiting members of the airlines’ frequent flyer programmes – Flying Club and Sky Miles – will benefit from a range perks.

This isn’t the first time an airline has used a branded lounge outside of the airport environment to create an immersive experience. Emirates and Turkish Airlines are both prolific supporters of the soccer world and each have opened a lounge in the stadiums of respectively Chelsea FC and Borussia Dortmund.

Delta is actually a pioneer of the outof-airport lounge tactic though, having opened the first of its various Delta Sky360° Club at New York’s Madison Square Garden back in October 2011.