Virgin Atlantic - Live Your American Dream

Virgin Atlantic - Live Your American Dream

To raise awareness of the destinations Virgin Atlantic now flies to in the USA as part of its partnership with Delta, Virgin Atlantic created an experiential campaign which starred British illusionist Drummond Money- Coutts (a.k.a. DMC). The airline brought Money-Coutts to London in a red Cadillac, accompanied by Virgin Atlantic cabin crew, for a special demonstration of the magician’s mind reading talent.

Passersby were shown a list of US cities and asked to pick one, concentrate on their wishcity, and “transmit” the name of that city to the illusionist through ‘telepathy’. DMC then wrote the city he ‘heard’ on a boarding pass, the participant confirmed his or her choice, and contestants who did a good job of communicating their wishes through thought won a trip to their chosen city (full report here ).

America is such a dream destination for many people and it was great fun to put a little magic into giving people fantastic trips and hope it inspires many others to try somewhere totally new in the USA!

said the illusionist of the event.

Hamish Rickman, Head of Brand Engagement at Virgin Atlantic said:

Our joint venture with Delta Air lines gives us the opportunity to offer our customers flights to over 200 US cities. Working with DMC gave us a fun way to showcase all that America has to offer.

The YouTube video of the Virgin Atlantic campaign has garnered nearly 250,000 views since its debut this June.