Turkish Airlines - Periscope Live Flight

Turkish Airlines - Periscope Live Flight

Resulting in 5,118 new Twitter followers 292,779 Facebook likes, a recent social media project by Turkish Airlines is being called an airline marketing first.

On June 6th, the airline announced to it’s 760,000+ Twitter followers that it would broadcast an Istanbul to New York flight using Periscope , an increasingly popular new app for streaming video. Periscope allows viewers to send “hearts” to the broadcaster by tapping on the mobile screen as a form of appreciation. June 10 was Periscope flight day, and it was the first time an airline had ever used this new mix of live video and tweeting to share behind-the-scenes details of its operations.

The journey began prior to boarding with a glimpse inside the ‘crew garden’. At boarding time, another live video was broadcast, and several more (including cockpit and galley clips) were shared over inflight Wi-Fi throughout the trans- Atlantic flight. The fun continued after landing when crew shared some ‘off the clock’ fun time in Times Square.

In total, five Periscope videos were livestreamed through the course of the day. The number of live viewers at a given time ranged from 834 to over 2,000. To illustrate the creativity of the project and it’s impact, Turkish Airlines created a video case study. A number of digital and technology industry publications picked up this story, including WERSM, Travolution and DigitalBuzz.