Iberia - Iberia Music

Iberia - Iberia Music

With its power to influence moods and help fix memories of our experiences in the mind for many years to come, several airlines and travel agents are tapping into the opportunities that streaming services such as Spotify and Deezer offer to connect with their audience.

Music continues to be in the air this summer, as Iberia becomes the latest airline to turn tunes into passenger satisfaction.

As included in the June editon of the Airline Marketing Benchmark report, travel companies such as First Choice (‘Summer of Music’ ) , Australian LCC Jetstar (custom Deezer playlists ), and Iberia’s IAG sister company British Airways (‘Music Travel Guide’ ) have introduced music mixes which let customers enjoy a curated musical experience as the playlist for their journeys.

Iberia has taken the customer appeal of music one step further with its Iberia Music portal, matching itineraries to tunes, and offering discounts on tickets purchased.

The Iberia Music algorithm works with Spotify to analyse travellers’ personal playlists and then suggests four destinations in tune their musical taste. Booking through the portal, passengers could earn euro 10 off on a national flight, euro 20 on intraeuropean flights, euro 50 for long range flights. The only glitch, for some, is that the Iberia Music site requires a Spotify login to proceed.