Pegasus and TAP - Creative Safety Videos

Pegasus and TAP - Creative Safety Videos

Creative safety videos that aim to capture the attention of passengers with the potential to become viral Internet hits, have now become mainstream. But airlines continue to come up with ways to draw special attention to their own productions by putting a fresh spin on this developing genre.

Pegasus | Turkish low-cost carrier Pegasus Airlines partnered with Disney Turkey – and with Disney brand Marvel in particular - to engage with children of all ages by making a child’s imagination the focus of its new safety video with a superhero theme. The video – which has been watched over 4 million times – follow’s the unique perspective of one young traveller who sees fellow travellers and crew transform into Marvel’s best-known characters, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye, and Odin, as the flight safety rules are explained. The overriding message of the safety demo video is: ‘Even if you’re a superhero, flight safety rules are impor tant for you’.

TAP | To celebrate their 70th anniversary, TAP invited 10 people to take their first flight ever, and made these new travellers the stars of a special edition safety video (200,000 views so far). The airline also produced an accompanying making-of video which describes the process of selecting untrained actors to communicate the important safety message and choosing landmark venues for destination marketing. The safety video won an award at FilmAT, a festival that aims to select the best films in tourism all over the world.