Westjet - #YourOpenMoment

Westjet - #YourOpenMoment

WestJet, like fellow North American budget carriers JetBlue and Southwest, prides itself on a caring team and a corporate culture that promotes camaraderie and goodwill.

The airline often uses video to help reinforce this message – with excellent results. By creating a steady stream of short, sweet, and heart-warming clips that focus on bringing joy to unsuspecting individuals, the airline has collected more than 49,000 subscribers on its YouTube channel and has seen much of this content go viral.

The #YourOpenMoment video posted to WestJet’s YouTube channel and blog on July 5, is a perfect example of just how effective this “feel-good” strategy can be.

The #OpenYourMoment video shows a foursome of golfers getting the surprise of their lives when they check in for an early morning tee time at an Ottawa golf club. Before they could take a single swing, the four men were surprised by a WestJet employee who whisked them away in a limousine. The four friends were then flown to Oakville, Ontario, and taken to Glen Abbey Golf Club – home of the upcoming RBC Canadian Open (which WestJet sponsors) – to play their round while being cheered by a large number of WestJet employees. The men were also given all-new, top-of-the-line gear to play with and golf tops from the club pro.

The raw emotion, stunned surprise and pure happiness that this day resulted in were all caught on camera. In less than 30 days, the YouTube video created from this effort was watched more than 1 million times.