Ryanair - Your Face. On A Plane

Ryanair - Your Face. On A Plane

Ryanair is in the midst of its highly publicised “Always Getting Better” campaign, designed to improve its service and public image. As part of this effort, a new easierto-use website was launched in 2014 and the airline has introduced a mobile app. Ryanair has also taken to social media to better connect with its customer base.

As part of its 30th birthday celebrations and to help drive followers to its newlylaunched Facebook page, Ryanair is giving passengers the chance to have their picture displayed on the side of a plane, which would also be re-named after them. The lucky 30 people who win the competition will actually have their faces, names and signatures seen by tens of thousands of travellers at airports across Europe. They’ll even get a free flight on their jet.

The entry ballot for the competition is accessible through the Ryanair Facebook page , which has accumulated 156,000 likes since launching in early July. Users can drag and drop a photo of themselves into a specially designed app to see how they would look on the side of a Ryanair plane. They can then explain (in 500 characters or less) why they should be selected.

Ryanair is promoting this contest daily on its Facebook page and the #30names30planes Twitter hashtag is generating a lot of activity. News outlets like CNN and the UK’s Daily Mail have reported on the contest.

Entry closes at midnight on August 31, and winners should see their faces become part of an aircraft livery by the end of January 2016.