British Airways - High Life

British Airways - High Life

British Airways let commuters dream of a fun escape from the working-day routine by distributing a special issue of its inflight magazine, High Life , at six selected train stations across London and the South East of England.

Ambassadors, dressed in full British Airways cabin crew uniforms, distributed the magazines and gave out further information on bookings and traveling with British Airways.

The editorial for this special edition of High Life included travel news and features focused solely on the airline’s European destinations, and included exclusive reader offers and discounts on British Airways flights.

Sara Dunham, British Airways’ Head of Marketing, Retail and Direct, said:

This special issue for commuters really is an exciting move for us. It’s a wonderful opportunity to offer our travel content beyond the plane and to connect with new audiences about BA’s extensive network in Europe and diverse product range.

High Life editor Kerry Smith said, ‘High Life was established more than 40 years ago and we’re proud of its reputation as the leading inflight magazine, with original, credible editorial that informs and entertains. To have this opportunity to reach commuters on the ground, as well as our readers on planes and in BA lounges, is fantastic.’

Airlines are learning the power of content to enter tain and inspire adventures yearround, not just onboard. SAS has created a dedicated content site for its new inflight magazine, Scandinavian Traveller , which complements the seat-back pocket edition and lets visitors book trips direct from stories.