Air France - Private Opera

Air France - Private Opera

Air France has brought the airy sophistication of its popular ‘France Is In The Air’ campaign to a new context, by hosting a special musical interlude with MyPrivateOpera at its business lounge at Paris Charles de Gaulle airport.

The airline’s alternative musical ‘France Is In The Air’ ad campaign has had over 73 million views on YouTube and by blending Old World/European style with modern European chic, Air France aims to appeal to visitors from Asia and the Americas.

The Business class lounge concert, held as a special event on 4 September, gave passengers a taste of classical opera while they waited for their flights.

MyPrivateOpera organises private concerts working with a pool of artists consists of around thirty professional singers and pianists, including winners of international contests, who are all trained by conservatories.

Three singers accompanied by a pianist, performed classical airs for the airline’s premium passengers. This was the first time any airline has hosted a MyPrivateOpera event. Air France recorded the concert event and posted a video of it on YouTube .

“The Air France lounge is one of the highpoints of our trip,” said one passenger who enjoyed the performance, “but to have your vacation end with this was just glorious.” “It was a pleasant surprise,” said another. “I’ve never seen [anything like] it in any business class lounge.” “This is actually my first experience with opera,” said a third passenger. “You can feel it inside, you know, it’s nice.”