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All Nippon Airways - R2-D2 Unveiled
All Nippon Airways - R2-D2 Unveiled
ANA continued the promotion of its partnership with the Star Wars franchise with the launch event in Seattle of the first Starwars-themed B787 delivered by Boeing, the R2-D2 ANA JET.
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On September 12, the R2-D2 ANA JET appeared for the first time and with a design that delivered on the promise of renderings published in April of this year.
As the doors to the hangar opened, popular characters from the Star Wars franchise appeared, including stormtroopers, C-3PO and, of course, R2-D2, while the Star Wars theme played in the background.
Guests present were notably excited, with cheers heard across the field.
The event was broadcast live on ANA’s Star Wars microsite . ANA also included a livechat feature with the broadcast which allowed fans to comment and share in the experience. Enthusiastic fans really got into the event.
The R2-D2 ANA JET roll-out also received extensive world-wide coverage from major news services like The Telegraph , CNN , Fox, USAToday, and News.com.au as well as from tech sites like CNET .
