benchmark report
airline marketing
banner upcycling UNITED United has joined Air France , Emirates, Southwest and others in the industry in the upcycling movement, giving otherwise discarded materials a useful second life.
the Chicago Depar tment of Aviation, and United. Each showcased the airline’s Fly the Friendly Skies imagery and elements of the United brand on the exterior.
When the Chicago Depar tment of Aviation changed the size of banner adver tisements allowed at Chicago O’Hare, more than 20 United fabric banners were unusable. Rather than see these ads fill trash heaps, the airline’s Eco-Skies team chose to par tner with students at Columbia College Chicago’s Fashion School and Re::New—a nonprofit Chicago-area manufacturer that employed refugee women living in the United States—and challenged them to design and fabricate a travel bag using only upcycled materials from the banner ads (video) .
United sold the bags through its United Shop, with proceeds benefiting Re::New and United’s Eco-Skies CarbonChoice project in the Alto Mayo region of Peru.
The winning designs were chosen by a committee of representatives from Re::new,
NOV 2015 ISSUE
“United is committed to operating sustainably and responsibly, and that means finding creative ways to fur ther reduce our impact on the environment,” said the airline’s Managing Director of Environmental Affairs and Sustainability Angela Foster-Rice. “As par t of our EcoSkies commitment, we are excited to give these banners a second life, and know our customers will enjoy taking home a piece of the friendly skies.”
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EXPERIENTIAL SOCIAL DIGITAL TV, PRINT, OOH
