KLM - Royal Dutch 787 VR Experience

KLM - Royal Dutch 787 VR Experience

An increasing number of brands are incorporating virtual reality into marketing campaigns, and airlines are no exception.

SAS was the first airline to give passengers a virtual tour of its new cabins using Google Street View on a dedicated microsite , while last year. Lufthansa offered passengers a virtual tour of its 747 cabins .

KLM however is first to produce a virtual tour on the more accessible Google Cardboard viewer, reaching potentially a far wider audience.

KLM did this by creating a VR video tour of its new 787 Dreamliner aircraft viewable on Android and iOS using Google Cardboard.

According to KLM ‘Flight Innovator’ Jacob Post “The arrival of KLM’s first Boeing 787 Dreamliner presents an ideal opportunity to experiment with virtual reality. This plane has so many innovative features, so we went in search of a great way to put this across to the public. This led to the ‘Royal Dutch 787 VR Experience”

KLM incorporated a gaming element to the virtual tour by challenging viewers to find various cabin features marked with tags. When the viewer hits the mark, the feature animates and the features found score updates.

The Royal Dutch 787 VR experience got the thumbs up from airline rating site SeatGuru, among others: “We are not going to lie… virtual reality seat maps for a plane would be awesome! KLM looks like they have the right idea!”

(For those without Google Cardboard, this KLM YouTube video illustrates the VR tour.)