Jetblue - Gronk Is My Co-pilot

Jetblue - Gronk Is My Co-pilot

For millions in the USA, NFL Football is a way of life. Especially as the season reaches its climax in the annual Super Bowl, excitement builds among the sport’s hundreds of millions of fans.

As a result, JetBlue’s recent announcement that it is the new official airline of the New England Patriots football team – with an accompanying TV ad campaign supporting the partnership – is making big waves

In November, the first of a series of five hilarious television commercials jointly promoting JetBlue and the New England Patriots aired on network television and across the web in the USA.

The first commercial is the longest and features Patriots star player Rob Gronkowski (“Gronk”) sitting on a JetBlue plane, asking his uncle (a real JetBlue pilot) if the new sponsorship deal means that he can fly the plane.

Thankfully the answer to that question is no, but Gronk’s uncle has a few other ideas for how to put him to work onboard the aircraft.

The rest of the commercials are follow-ons to the first. They depict the athlete as he attempts to do various things on the plane – such as dancing, operating the flight attendant touch-screen control and fitting into a lavatory in his full gear. The sporting community has gone mad for this campaign, with publications like Patsfans.com, Beacherreport.com, and NESN.com reporting on it. This is great for JetBlue’s reach and reputation within the large American sporting community. The hashtag #gronkismycopilot , itself a play on a 1945 WW2 film (God is my Co-Pilot ) about fighter pilots, has lit up on twitter.