Emirates & Boeing - View From Above

Emirates & Boeing - View From Above

Emirates and Boeing have collaborated to produce View from Above a series of videos filmed with Unmanned Aerial Vehicles (UAVs) at 18 Emirates destinations on five continents, including the Emirates’ hub in Dubai and Boeing’s home, Seattle.

Because the aerial vehicles could navigate through tight spaces and in other areas where normal aircraft could not enter, the project team produced never-beforeseen aerial images and perspectives. The drones flew over lily pads, in deep caves, and beneath jungle foliage. In Japan, the drones were used to film between the branches of cherry blossom trees and closely hover over steep waterfalls. In Vietnam, drones grazed rice fields. In Norway, they travelled between mountain crevices.

“Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand of the project. The airline also released a dedicated View from Above microsite which lets visitors spin the globe to view the videos at various locations.

The site was expressly designed for optimum performance on mobile devices. Its intuitive touch user interface allows users to spin the globe and tap on the location they want to view. The design of the microsite was the creative product of Unit9 Digital .

The unique nature of the View from Above film project, including the use of UAVs and the mobile interface viewer caught the attention of a range of tech, travel and news publications worldwide .