Easyjet - The 20th Birthday Plane

Easyjet - The 20th Birthday Plane

As part of a £10 million multi-platform marketing campaign across Europe, easyJet recently gave us its 20th anniversary plane . Much more than a simple ‘faces on a plane’ type tactic, easyJet has found ways to keep this campaign running for almost six months.

In September and October, social media fans were invited to send in photos of their European holidays from the past twenty years by uploading them to the 20th anniversary micro-site, or by posting them with the hashtag #timeflies on twitter or Instagram. The winning snapshots were incorporated into a kaleidoscope of images for the special plane livery: a plane to be indelibly etched with two decades of memories .

Over 108,000 people shared their photos, with 5000 people submitting pictures on the first day of the campaign alone. EasyJet is now promoting the finished 20th birthday plane, asking people on social media to ‘spot the plane’ by uploading a photo of it a for a chance to win a return pair of flights.

The aircraft is flying all around the carrier’s European network and was recently tagged in Salzburg, London Gatwick, Lanzarote and Hamburg.

The birthday campaign (for which the official tagline is ‘how 20 years has flown’) continued with the re-running of the first ever easyJet TV ad from 1995, which advertised flights as “costing the same as a pair of jeans”.

The nostalgic ad was viewed more than 50,000 times on Facebook . Another 20th birthday TV ad debuted during 2015 Rugby World Cup. It used a Ferris wheel to demonstrate the passing of time while telling the story of a couple who meet and fell in love on an easyJet flight.