Turkish Airlines - Batman VS Superman

Turkish Airlines - Batman VS Superman

Airlines have long enjoyed a close relationship with the studios which supply their In-Flight Entertainment, but there are plenty of brand building opportunities beyond securing the rights to play Hollywood’s top blockbusters on seatback screens. One example of that is Turkish Airlines, which recently entered into a marketing partnership with Warner Bros timed with the premiere of the new ‘Batman v. Superman: Dawn of Justice’, which stars Ben Affleck as Batman, Henry Cavill as Superman and Jesse Eisenberg as Superman’s rival Lex Luthor. The deal between the airline and the studio includes in film “product placement” for the airline .

The image of the Turkish Airlines airplane will be shown in the movie with our logo. What is more, one of the biggest knots of the movie will be untied in flight on our Business Class,

said M. Ilker Aycı, Turkish Airlines’ Board Chairman. Turkish Airlines first announced the partnership with a special trailer video on YouTube, which it shared with fans on Facebook and Twitter .

Turkish Airlines also revealed a speciallythemed Boeing 777 aircraft with Batman v Superman: Dawn of Justice livery, separate movie-themed in-flight amenities, menu items, a special Time Out travel guide featuring content on Gotham City and Metropolis, as well as a special edition frequent flyer Miles & Smiles card. The hashtags #flytogotham and #flytometropolis are being used in support on social media . Other airlines that have enjoyed high-profile Hollywood partnerships include ANA and Disney Studios for the launch of Star Wars: The Force Awakens and American Airlines and Disney for Planes .