Qantas and Delta - TED Talks

Qantas and Delta - TED Talks

TED Talks (TED stands for Technology, Entertainment and Design) are a series of engaging conference lectures by inspirational people. In recent years these talks have become wildly popular across the world; especially amongst inquisitive, educated and entrepreneurial people who seek to change the world through professional and personal development.

Recent inflight events by both Qantas and Delta demonstrate that airlines have caught onto the power of TED Talks, and TEDx Talks (independently-organised under the TED brand). Now they are using creative partnerships with the conference brand to position their own brands as ones that support progress and innovation in design and technology.

On February 17, in a project called “Ideas that Travel” a Qantas B747 took flight from Sydney to San Francisco with four TED speakers onboard. The speakers were a group of innovators who gave live presentations on the future of technology, science and design in the First Class cabin. The presentations were shared with passengers in other classes via the aircraft’s audio system, and the talks were also made available online after the flight.

Also on February 17, as part of a larger “Ideas in Flight”, a Delta flight departed Los Angeles and headed for Vancouver – with an esteemed group of TED-talkers in tow – for a sky-high brainstorming and networking session.

Delta has been a partner of TED for several years now, and also participates in the conference on the ground by collaborating with the organizers on unique, interactive projects in the US each year.