Thomson Airways - Dreamliner Love

Thomson Airways - Dreamliner Love

Thomson Airways, part of Thomson Holidays, is an airline truly happy with and dedicated to the Boeing 787 Dreamliner. It was the first UK airline to operate the aircraft, and has been flying it on long haul routes to holiday destinations since July 2013. By June 2016, the airline expects to be operating 13 of the aircraft in total.

When Thomson learned it would take delivery of its eighth and ninth Dreamliners at the same time, and just in time for Valentines’s day, the airline decided to launch a naming contest of romantic proportions.

The naming contest was kept strictly to Facebook, and was a great success. On January 25th a cute animated video was uploaded to the Thomson Holidays Facebook page depicting two Dreamliners meeting and falling in love. Alongside the video, Thomson wrote: Do you and your partner have a love story worth sharing? Tell us in the comments below and use #DreamlinerLove for the chance to have your surname on two of our newest 787 Dreamliners.

Nearly 800 comments were written in the weeks to follow, as couples all over the UK told their love story in the hopes of having the two jets officially named after them. As an added bonus, Thomson also promised a £1000 travel voucher to the happy winners, who turned out to Mr. and Mrs. Patmore of Kent.

Overall, the video was viewed over 600,000 times and the original Facebook post was shared 158 times. Stories about the contest appeared on itv.com and in UK newspapers among others.