Jetstar Australia - Little Jetstars

Jetstar Australia - Little Jetstars

Jetstar and Little Athletics Australia have teamed up with Olympic athlete Melissa Breen to launch Australia’s a new “Little Jetstars” campaign and competition.

The campaign is an extension of Jetstar’s existing partnership with “Little Athletics”, , which involves 100,000 young Australians. Little Athletics organises track and field events, aimed at encouraging children to develop skills they can apply to other sports, with specific activities designed to suit each child’s age and ability.

The campaign ties into Australians’ love for sports, highlights the airline’s role as a good corporate citizen, and targets the all important family audience. The campaign’s “Little Jetstars” name plays off the athletic group’s nationally recognized label.

Breen found her passion for sports through “Little Athletics” activities.

“I’m proud to continue to be involved in Little Athletics Australia and support up and coming superstars,” she said to the media when launching the programme. “I can’t wait to meet the future famous faces in athletics and hit the track with the winning Little Jetstar.”

The contest encourages those nominating candidates (parents, friends, or program volunteers) to upload a photo of their own “Little Jetstar” in action and describe how the junior athlete demonstrates dedication and great sportsmanship.

The grand prize is a dedicated training session with a pro athlete and Jetstar is giving out monthly prizes of $200 in travel vouchers. Entries are open until March 31.

To promote and coordinate the competition, Jetstar Australia set up a dedicated Facebook Page App .