Virgin Atlantic and Scoot - Love Is In The Air

Virgin Atlantic and Scoot - Love Is In The Air

Holidays are always a great excuse for airline marketing teams to get creative and show passengers their fun side. This February, both Virgin Atlantic and Singaporean lowcost carrier, Scoot, showed their fans some Valentine’s Day love – each in their own special way.

In a social experiment, Virgin Atlantic sought to find true love stories that were inspired or helped-along by travel. Between February 12th and 14th, the airline asked social media fans on Facebook, Instagram and Twitter a series of questions, such as “Where did you meet your loved one?” and “Have you ever travelled long distances for love?” They then engaged with respondents who tweeted replies using the hashtag #loveisintheair, and even turned some of the best responses into memes.

According to Virgin, the initiative was inspired by founder Sir Richard Branson, who hired a plane after being bumped from a flight on the way to see his future wife – thus beginning the airline!

Alternately, in an experiential Valentine’s day salute, Scoot Airlines opted to surprise a plane full of passengers with a musical delight and surprise photo-op. In the middle of a Melbourne to Singapore flight on February 14, cabin crew switched on bright rainbow cabin lights and began to play the song Lovefool by the Cardigans. Flight attendants then went around the plane with tons of fun love props and took photos of all the Valentine’s couples onboard.

Scoot’s random inflight fun caught the attention of both masahble.com and the Daily Mail among others.

Both Valentine’s Day projects show that you don’t need a huge budget to have fun with customers.