Delta - Tell the World

Delta - Tell the World

Delta showcased a new TV ad during the Grammy Awards, of which it is a sponsor, which tries to connect with the soul and desire of the people who travel every day, in large ways and small.

“Tell the World” starts with the image of a jet engine. Set to the sound of the engine powering up, the 60-second spot flashes images quickly from rainy street scenes to explorers on a boat under drizzly skies to a skier on a snowy misty mountain top, to a white shark jumping out of the water.

“There’s just one direction: forward. One time: now. And just one sound: you and us together…with a mighty roar that tells the world, ‘we’re coming for you,” says actor Donald Sutherland, who provided the voice over for the ad.

The message is clear: life can be blurry, cold, even scary, but victory belongs to the bold and Delta helps passengers realize their dreams .

“Tell the World” celebrates life’s defining moments – when there’s no turning back, that moment on the cusp of something magical, that culminates a lifetime of preparation, that stays with you forever. The spot tells the story of how Delta enables these moments for customers around the world – in business, adventure or romance,” Tim Mapes, Delta’s Senior Vice President - Marketing, said of the ad at the time of its debut.

“Tell the World” follows an ad introduced last year “Take Off: Why We Go”, also narrated by Donald Sutherland. The two combined clearly set up a dramatic theme which adapts itself to be continued in future brand campaigns.