S7 Airlines - Zero Gravity Video

S7 Airlines - Zero Gravity Video

Chicago-based band “OK Go” has built a reputation for quirky music videos which involve complicated stunts promoted online through YouTube.

Their latest video “Upside Down and Inside Out” was far more complicated . The band teamed up with the Russian airline S7 to film the video onboard one of their aircraft in a zero-gravity environment -- accompanied by S7 stewardesses, both trained acrobats.

The video helped raise awareness of the S7 brand, with over 48 million viewers around the world watching the videos (at the time of this report).

S7 was also mentioned extensively in press articles about OK Go’s new video, for example in Dezeen , The Wall Street Journal , Rolling Stone , The Telegraph and Wired.

S7 included a full interview with the OK Go band in its in-flight magazine , and promoted the collaboration on social media on Facebook , Instagram and on its YouTube channel.

Though OK Go launched their careers on YouTube, this latest video was released on Facebook first (as well as on the Russian social network vKontakte).

This project was ideally suited to the S7 brand. The airline has a track record of unique campaigns. For example, S7 followed up its 2015 travel-inspiration ad “Imagine” by developing an “Imagination Machine” , which let participants guide virtual flights around the globe with their mind.