Swiss - Face of Swiss

Swiss - Face of Swiss

SWISS celebrated the delivery of its first 777-300 with a special “Faces of SWISS” livery depicting over 2,500 of its employees from all around the world.

The faces represent SWISS team members from all departments which, together, form the Swiss airlines team : crew, maintenance, ground staff, administrative, logistics, and management.

To show that all employees are equally important at SWISS, the size of each face was not tied to rank. The twelve larger faces painted on the livery were chosen at random, from among the worldwide team. The job of photographing all 2500 employees started in November and finished in early February, with the faces being placed on 450 sqm of 0.05mm thick foil, weighing 50kg to create the specially printed livery. The aircraft itself has been used for promotional purposes on longhaul routes. For example, when landing at New York’s JFK Airport for the first time, the airline organised an event where passengers were entertained by a traditional Swiss Alphorn performance.

Over the past few years, a number of airlines have featured faces on liveries. For example, Norwegian has maintained a tradition of featuring the faces of prominent Scandinavians, who have left their mark in history, on its aircraft tails. Ryanair enjoyed a very enthusiastic response from fans to its 30th anniversary livery featuring faces of customers who participated in a special competition.

However, SWISS’s take on the genre is slightly different on representative livery, and more personal, because it focuses on the people who, every day, in ways both large and small, make the airline brand what it is.