Norwegian - Love On First Flight

Norwegian - Love On First Flight

In a clever reversal of the now iconic “Sin City” tourism slogan “what happens in Vegas, stays in Vegas” Norwegian brought the glitz and glamour of Las Vegas to Stockholm via a colorful, cheeky campaign called “Love on First Flight”.

“Elvis Presley” was beamed live direct from the historic Little White Chapel in Las Vegas, into a crowded Stockholm shopping mall.

The very convincing Elvis impersonator offered to marry curious shoppers on the spot. The bold and daring few who took him up on the offer won a free all-inclusive round trip ticket to fun-filled Las Vegas for their honeymoon!

Following the newly married couples with a camera crew on their epic honeymoon adventures in Las Vegas – where the blushing bride and groom were wined and dined at various top-notch casinos and even whisked off on a breathtaking helicopter tour of Nevada’s historic Hoover Dam – Norwegian’s lively and very spirited video spot of the event has already racked up an impressive 380K hits on YouTube in just over a month.

Highlighting Norwegian’s new non-stop service from Stockholm to Las Vegas, the fun, buzz-worthy campaign has also generated much praise online from travel and marketing blogs as well as marketing industry journal Ad Week .