Air France - Air France Perspectives

Air France - Air France Perspectives

Celebrating the debut of Air France’s new travel website, Travel by Air France , the carrier recently launched an innovative online photo competition called “Perspectives” .

Designed to showcase the best, brightest and above all else, the most authentic images from Air France destinations from around the world, the contest encouraged travellers to submit digital pics of their favourite out-of-the-way restaurants; hidden gem hotels and/or other unique landmarks in their favorite cities, tagged with the hashtag #travelbyairfrance.

Hoping to spur traffic to the new Travel by Air France website, which features regularly-updated travel information and photos from an ever-expanding global network of journalists, “travelistas,” and e-influencers, the contest also served as a fun, innovative way to celebrate favorite locales through photography.

Web users were then encouraged to vote for the public prize online which would grant 100 lucky winners the chance to have their photos displayed in a gallery in Paris, and potentially in Air France’s Business Class lounge at the Paris Charles de Gaulle airport.

Judging the final winners was an eclectic jury featuring renowned French photographer Stéphane de Bourgies and César Award-winning actress Sandrine Kiberlain .

Capturing the attention of a number of travel and lifestyle blogs like the French language OHLALAIR.COM the campaign’s winning pic, a truly unique perspective of the Eiffel Tower, also garnered close to 7,000 likes on Instagram .