Air New Zealand - #SwipeRightNZ

Air New Zealand - #SwipeRightNZ

Last month, we featured several Valentine’s Day promotions. Here is another great one from Air New Zealand that, uniquely for an airline, made use of the dating social network “Tinder”.

Profiles were created for six aircraft (three male / three female) with the public asked to #SwipeRightNZ -- with the best pick-up lines going into a draw to win flights.

Those flight prizes in turn matched where each plane was flying to.

This was a clever piece of guerrilla marketing, where Tinder wasn’t in on the act. Indeed, Air New Zealand’s profiles were disabled on average 14 hours after they were first uploaded, with five of the six planes ultimately being kicked off the social network.

Air New Zealand had factored this in by linking the different Tinder profiles with its own social media pages , encouraging people to share the different entries and chat up lines .

In the end, Air New Zealand netted 160k impressions on Twitter, a reach of over half a million on Facebook with almost 20,000 engagements. There were additionally thousands of entries across Air New Zealand’s social networks, as well as on Tinder itself.