Delta -The Safetys

Delta -The Safetys

Delta Airlines took advantage of the massive online audience around the Academy Awards (“Oscars”) to call attention to its important safety messages on board. The airline recognized the cast of its various creative in-flight safety videos in a special awards “show” of its own called “The Safetys” which ran live on a dedicated feed on Twitter with the hashtag #SAFETYS .

The airline followed the popular “Oscars” show format, with red carpet interviews of some of the nominees, clips of nominee performances, and of course giving out of the big awards--special silver trophies with a Delta plane.

“We hope our customers will continue to pay attention to our important safety messages as we look back at some of our favorite safety video moments of the last few years and bestow upon them our most prestigious honor – a SAFETY award – in recognition of their excellence in onboard safety,” said Julieta McCurry, Delta’s General Manager–Brand Communications. “Safety is our top priority, and our distinguished honorees represent an exceptional commitment to the safety of our customers and employees.”

The airline also posted a YouTube video summary of the winners which garnered over 800,000 views. Screaming Goat , who won a Safety Lifetime Achievement Award for discouraging flyers from smoking onboard, did not eat his trophy, which everyone was pretty happy about.

Delta has been bold about its safety videos, directly appealing to a social media audience. Its Internetest safety video from May of last year got over 9.6 million views.