Qatar Airways - Hidden picnics

Qatar Airways - Hidden picnics

In March, Qatar Airways launched a new daily direct route from Doha to Sydney using the massive star-appeal of Aussie popstar Kylie Minogue to help spread awareness and celebrate the occasion at a gala dinner.

In “tandem” with that effort, Qatar Airways’ marketing gurus hatched a simple and sweet experiential campaign idea to keep the new route buzz alive and give Sydney residents the chance to ride tandem bikes to secret locations where they were treated to many of the delights they’d experience flying on Qatar Airways’ Boeing 777-300 aircraft to Doha.

The airline set up a pop-up shop location in Sydney and people who visited were met by Qatar Airways flight crew, then offered a tandem bicycle painted in Qatar Airway’s striking and iconic plum/maroon brand color (Pantone 222C), which is borrowed from the nation’s flag. The bikes were equipped with a woven basket filled with roses and navigational assistance, which guided the riders to secret locations all around Sydney.

Once they arrived at their “destination” the Sydney natives were again welcomed by Qatar Airways flight crew. They were then made comfortable and treated to a private picnic where they could taste and array of culinary treats from Qatar Airways’ onboard menus, while enjoying the attentive hospitality of the airline’s flight attendants.

Qatar Airways made a short video to show off this effort, which was viewed about 3,500 times on YouTube between April 18 th and March 2nd.