EasyJet - #Microadventures with Alastair Humphrey

EasyJet - #Microadventures with Alastair Humphrey

So-called microadventures (or minivacations) are proving to be hugely popular with time-strapped, tech-savvy travelers who need to unplug now and then. Looking to capture the imagination of the “microadventure” crowd and highlight a host of eclectic European destinations , easyJet recently teamed up with creative content agency VCCP Kin and the king of microadventures himself – British author and adventurer Alastair Humphreys – to offer their passengers the chance to win a microadventure of their very own.

After registering online, contest applicants were encouraged to vote on a locale for Humphreys’ next microadventure by watching a video of easyJet’s European destination cities . When they spotted the easyJet microadventure locale on the video that they thought suited Humphreys best, applicants were directed to tap stop, take a screengrab of their selection, and post the pic in the video’s comments section. Entrants’ names were then placed in a draw to win two standard fare return tickets to any of easyJet’s microadventureworthy destinations in Europe.

Thanks in part to Humphrey’s soaring popularity in travel circles after being named one of National Geographic’s Adventurers of the Year in 2012 , easyJet’s uniquely interactive contest generated more than 2.7K views on Facebook and proved to be hugely popular with the carrier’s 364K Twitter followers as well. Even today on Twitter, the hashtag #microadventure continues to flourish.

easyJet’s YouTube clip featuring Humphreys was also viewed over 1,000 times in just over a month and Humphries created a number of fun, low-cost #microadventure ideas which are being featured on the “Inspire Me” section of the easyJet website.