Jin Air - Delight

Jin Air - Delight

Since 2008, South Korean low-cost-carrier (LCC) Jin Air has been determined to make a name for itself with hip, tech-savvy passengers in the increasingly crowded Asian market.

The airline is going out of its way to brand itself as a cheeky, irreverent sibling of national flag-carrier Korean Air.

Hoping to attract attention from young and adventurous foreign travelers, Jin Air launched a hilarious and boldly-original television commercial marketing campaign late last year called “Delight.” Aimed squarely at a target demographic of young international passengers looking to explore Korea for the first time, the campaign began last November with a clip called “Jet Fighter Service” .

This video (just over one minute long) jestingly promised passengers a flight from Bangkok to Seoul on an “F-380” fighter jet. The humorous commercial, which depicts a 30-something male traveler getting the ride of his life on the speeding fighter, and has already garnered 133.4K views on YouTube.

The “Delight” campaign continues with a clip entitled “Standing Room Service” , which also used danger and humor to grab attention. Like “Jet Fighter Service”, this video features actors of the millennial age group and shows a fearless young passenger standing on top of a Jin Air branded biplane on a flight to South Korea.

The latest commercial promising passengers “Direct Drop Service” to anywhere in Korea has become a viral sensation on YouTube, where it was viewed 450K times in about one month. So far, the fresh and often gut-bustingly funny “Delight” campaign has been written about at ETB Travel News Asia , Travel Weekly Asia , and Travel and Tour World to name a few.